Selected Projects
Design, Identity, Event Planning, Production
2025
S-P DOP
City of Pasadena
Dine Out Pasadena
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Dine Out Pasadena Streetfest transformed Old Pasadena into a vibrant hub of food, music, and community spirit. The one-dav event celebrated the citv's culinary scene and the debut of Pasadena's new on-street dining platforms.
The streetfest was a mix music performances. community activities and participating restaurants showcasing their unique menus and new dining platforms. Dine Out Pasadena Streetfest underscores the vital role local restaurants play in Pasadena's culture and economy and supports continued recovery after the Eaton Fire.
2025© Strange-Paradise
Design, Production, Installation
2024
S-P JLH
Goldenvoice
Just Like Heaven Fest
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Just Like Heaven is a music festival featuring iconic and era-defining mix of indie rock and alternative artists from the 2000s. The festival has been taking place at the Rose Bowl in Pasadena, CA since 2020 and attracts over 30,000 fans annually.
The fourth edition brought iconic sets from, Phoenix, The War On Drugs, Miike Snow, Passion Pit and headliners The Postal Service and Death Cab for Cutie – celebrating the 20th anniversary of their acclaimed, respective albums Give Up and Transatlanticism. We unveiled various interactive activations and displays and the memorable giant bouncy spheres.
2025© Strange-Paradise
Design, Production, Installation
2024
S-P CWF
Goldenvoice
Cruel World Fest
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Cruel World Festival is an annual music festival held at the Rose Bowl in Pasadena, CA. The festival showcases established musical artists as well as reunited groups. The festival revolves around new wave, post-punk, goth and alt-rock genres, with several stages continuously hosting live music.
The third edition of Cruel World headlined by Duran Duran and featured sets by Blondie, Interpol, Adam Anat, Simple Minds and others. Gary Numan returned to the festival to perform his 1979 album The Pleasure Principle in its entirety. We created a social media activation marquee to celebrate his return.
2025© Strange-Paradise
Design, Production, Installation
2024
S-P NVF
Goldenvoice
No Values Fest
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Named after a Black Flag song, No Values Fest at Fairplex Pomona brings together many of the greatest punk bands of all time performing in one place, on four stages, for one day only.
With an impressive 41 band lineup, the festival featured iconic sets by Misfits, Social Distortion and Iggy Pop along with many other bands that appealed to various generations of punks and their musical tastes.
We created an oversized, inflatable 14 foot middle finger that captured the overall vibrant and chaotic vibe.
2025© Strange-Paradise
Concept, Event Identity, Strategy, Partnerships
2021
S-P PIT
Rally
The PitStop
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The PitStop is a first-of-its-kind digital trading experience where speed, technology and community interact.
Designed as a immersive experience and intended to connect the past, present and future through multi-sensory installations both physical and digital. Each touchpoint highlights the latest groundbreaking AR technologies implementing the next frontier of fractional investing from the palm of your hand. Attendees have the opportunity to explore and acquire some of the most sought after pop-culture collectibles seamlessly through their smartphones, all within one integrated experience.
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2025© Strange-Paradise
Retail Identity, Strategy, Spatial Planning
2023
S-P SPA
Shoe Palace
Shoe Palace
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Shoe Palace is a nationwide footwear retailer with a deep community-first approach and a dedicated service ethos. It caters select product to a discerning streetwear consumer base. Our concept and design revolved around strategic spatial planning, emphasizing product touch points and storytelling, introducing a refined material palette, and incorporating branded in-store activations. The integration of a flexible design system allows Shoe Palace to effortlessly adapt to new trends and changing seasonal preferences, and create impactful consumer experiences.
Little Tokyo 90012
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Main Concourse
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Activation LAB
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Cash Wrap Zone
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Jordan Brand Lounge
2025© Strange-Paradise
Campaign, Photo Direction, Production
2023
S-P TRB
Strange-Paradise
The Rub Down
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The Rub Down is our ongoing studio-owned campaign, branded content, and event developed as a destination dance experience. Centered around music, style, and embracing a sexy vibe. Each campaign is unique, featuring its own concept and venue.
The first Rub Down campaign follows the journey from the city to the desert while driving a 1982 Ferrari 308 GTS with the top down, eventually stumbling into the Out There Bar in 29 Palms, California.
The follow-up campaign celebrates Valentine's Day and all that it entails – from hearts and kisses to the inevitable heartbreaks in between – weaving together themes of love, celebration, and flash dance floor moves.
2025© Strange-Paradise